The Apple TV Crash Course (2015)

Part Four: Cutting the Cable Cord

Buying Content

You may be at the point where cutting the cord makes sense—but you may also be thinking: everything is there—but one show! If that’s the case, then each of the devices also have the option to buy content separately. So let’s say all you want is Mad Men; is that one show worth the cable bill? You can buy that one show for usually $19.99 to $29.99 for the entire season—and you get to keep it forever.

It used to be cutting the cord meant sacrifice. You’d save money, but you’d be without some of your favorite shows. That’s not the case anymore. Many apps are even letting you watch content at the same time as the show on regular TV.

Cutting the cord doesn’t mean sacrifice. Cutting the cord just makes sense!